Commercial Saturation
How high is the density of properties with commercial use?
Residential Saturation
How high is the density of properties with residential use?
Touristic Saturation
How attractive is a location for tourists?
Public transport accessibility
How far away is a location from public transportation?
Infrastructure
How far away is a location from a main road, side road or side street?
Age Groups
Which age groups (5-80) make up the population?
Gender
Which genders (m/f) make up the population?
Retail Happiness
How satisfied is the population with retail, gastronomy and services?
Population
How many people live in a certain area (can be combined with age/gender)?
GfK Purchasing Power is the recognized benchmark on the market for determining consumption potential.
Assortment purchasing power
GfK Assortment Purchasing Power provides a detailed breakdown of the potential for 17 upper groups in the food and non-food sectors.
Retail centrality measures the attractiveness of bricks-and-mortar retail in a region.
Segmentation according to the current phase of life offers the opportunity to identify changing needs in good time.
As a neuroscientific target group model , the Limbic® Types show which motives, desires and emotions exist in the minds of your consumers and how these are related to the actual (purchasing) behavior shown.
A new green target group that - shaped by Greta and Fridays for Future demos - brings environmental awareness to people's minds. Discover the huge potential behind this target group.
