As a sustainable fresh food discounter, Lidl stands for the best quality at the best price as well as a fast, simple and reliable shopping experience. LIDL wants to be the first choice for all customers, employees and partners at all times and focusses on fairness and communication on an equal footing. The company runs its business in a systematic, simple and uncomplicated way, thereby offering the best value for money. As a hybrid brand, the company is close to its customers: The online offer complements the brick-and-mortar business model with an extensive food and non-food range. LIDL acts consciously for people and nature and is continuously committed to improving the environment and climate protection, employees, social commitment and product range.
For 50 years, LIDL has been a trusted partner for quick, easy and reliable shopping and the first port of call for everyday products. LIDL is represented nationwide with its shops and ensures local supplies for people. LIDL currently operates over 3,250 shops and 39 logistics centres in Germany with around 100,000 employees.
In addition to optimizing store locations, Lidl Deutschland faced the challenge of staying ahead of a constantly evolving competitive landscape. Traditional methods of competitor analysis were time-consuming and often lacked the depth and granularity required for effective decision-making.
To address this challenge, Lidl Deutschland leveraged WHATALOCATION's advanced competitor analysis tools. WHATALOCATION provided Lidl with custom-built monthly reports that offered real-time insights into competitor behaviour, including store expansions, closings or store movings. Lidl could monitor competitor store openings and closures, helping them anticipate changes in market dynamics.
By leveraging WHATALOCATION's competitor analysis capabilities, Lidl Deutschland was able to:
WHATALOCATION's role in empowering Lidl Deutschland extends beyond store location optimization. By providing real-time competitor insights, WHATALOCATION has helped Lidl to stay competitive, make data-driven decisions, and ultimately enhance customer satisfaction.
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