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The Challenge: Balancing Expansion with Existing Store Performance

JYSK Group, a leading retailer of homeware and furnishings, faced the dual challenge of expanding into new markets while ensuring the continued profitability of their existing stores. Cannibalization of existing locations was a significant concern, as opening new stores too close to existing ones could potentially divert customer traffic and reduce overall revenue. Additionally, identifying "white spots" – regions with untapped market potential – required a deep understanding of customer demographics, competitive landscapes, and local market trends across multiple European countries.

The Solution: Data-Driven Insights for Strategic Expansions

To address these challenges, JYSK Group partnered with WHATALOCATION. WHATALOCATION's platform offered several key advantages:

• Cannibalization Analysis: WHATALOCATION's tools enabled JYSK to assess the potential impact of new store openings on existing locations. By analyzing factors such as customer catchment areas and competitive landscapes, JYSK could identify optimal locations that minimized cannibalization risks.
• White Spot Identification: WHATALOCATION's advanced analytics capabilities allowed JYSK to identify regions with underserved markets. By analyzing demographic data, consumer behavior patterns, and competitive landscapes, JYSK could pinpoint areas where there was an opportunity to expand without cannibalizing existing stores.
• Data-Driven Decision Making: WHATALOCATION's platform provided JYSK with a centralized data hub and powerful analytics tools. This enabled JYSK to make data-driven decisions regarding store expansion, ensuring that each new location was strategically chosen to maximize profitability and minimize risks.

The Value: Efficient Expansion and Data-Driven Decisions

By partnering with WHATALOCATION, JYSK Group has witnessed a significant improvement in its European expansion strategy. Some of the key benefits include:

• Reduced Cannibalization Risks: WHATALOCATION's tools have helped JYSK identify optimal store locations that minimize the risk of cannibalizing existing stores, ensuring the continued profitability of their entire network.
• Efficient Expansion: WHATALOCATION's ability to identify white spots has enabled JYSK to expand into new markets with untapped potential, driving growth and increasing market share.
• Data-Driven Decision Making: WHATALOCATION'S platform empowers JYSK to make informed decisions based on data-driven insights, reducing the risk of costly mistakes and ensuring long-term success.

WHATALOCATION has become a critical partner in JYSK Group's European expansion journey. By providing tools for cannibalization analysis and white spot identification, WHATALOCATION empowers JYSK to make data-driven decisions, minimize risks, and achieve sustainable growth across European markets.