DAS FUTTERHAUS - The preferred destination for people who love pets.

The Challenge: Making Data-Driven Decisions with Limited & Fragmented Data

Das Futterhaus, a leading pet supplies retailer, faced significant challenges in their expansion strategy across Germany and Austria. Their primary goal was to identify and capitalize on "white spots" – regions with untapped market potential. However, this task was hindered by the fragmented nature of their existing data sources and the difficulty in uncovering the underlying factors that contributed to the success or failure of their stores.

The Solution: A Centralised Data Hub for Expansions

To address these challenges, Das Futterhaus partnered with WHATALOCATION. WHATALOCATION's innovative platform provided a centralised solution for collecting, cleaning and enriching data. By consolidating data from various sources (incl. proprietary ones), WHATALOCATION enabled Das Futterhaus to gain a comprehensive understanding of the market landscape and identify ideal locations for expansions.

The Value: Accelerated Decision-Making and Enhanced Expansion Success

The impact of WHATALOCATION's solution on Das Futterhaus' expansion strategy was significant. By leveraging AI-driven location intelligence and retail analytics, the company was able to:

• Accelerate decision-making: WHATALOCATION's platform reduced the time required to analyze and evaluate potential locations by approx. 70%. This enabled Das Futterhaus to make more informed and timely decisions about store expansions.
• Gain a holistic view of locations: By combining AI-powered insights with their own expertise, Das Futterhaus gained a more comprehensive understanding of every aspect of a new or existing location, from demographics and competition to customer behavior and market trends.
• Foster data-driven collaboration: WHATALOCATION's centralized platform ensured that all team members at Das Futterhaus were working with the same data and information. This fostered a more collaborative and data-driven approach to expansion planning.

WHATALOCATION's solution played a pivotal role in enabling Das Futterhaus to achieve their expansion goals. By providing a centralized data hub and powerful analytics tools, WHATALOCATION empowered Das Futterhaus to make data-driven decisions, identify optimal locations, and ultimately drive long-term market success.

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